6 Key Logo Design Factors for Good Branding

Your logo is the visual symbol of your brand. It encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience. Whether you are starting a new business or revamping your current branding you can assess your logo design with the following 6 important factors in mind to see if your logo is up to the task of being the beacon of your brand.

1. Is It Appropriate?
Your logo design should be an integral part of your branding and feel consistent with all of your other visual assets. As well as being appropriate as a symbol of your company it should also feel authentic to your industry. Choose symbols carefully to avoid any disconnect between your audience and their perception of your products or services.

2. Think Minimalism
Trying to cram too much into a logo will end up making it look cluttered and confusing, especially when used in smaller sizes. Avoid photographs or images that include text or lots of fine details as t