1. Simplicity: An effective logo should be simple and easily recognizable. A simple design can help in instant recall.

2. Uniqueness: It is important that your logo stands out and differentiates itself from competitors.

3. Relevance: The logo should be relevant to the industry, company’s values, and target audience. A relevant logo can establish a connection with the audience and evoke emotions.

4. Versatility: The logo should be versatile and work well across different mediums and sizes.

5. Timelessness: A good logo should stand the test of time and should be designed for long-term use. A logo designed should always balance between contemporary and timeless.